Digital.

 

Saguaro Strategies

 
Strength.png
services.png
 
ClientRelationship.png
 
Measure.png
Consultants.png
 
 

OUR STRENGTH

Experience. The three senior principals in our firm have worked every level of campaigns in Arizona, as staff and consultants. Whether it’s been on a candidate campaign, as party staff, or supporting an independent expenditures, we’ve worked local, municipal, legislative, statewide, and federal races in Arizona. We understand what it’s like to be the consultant on the conference calls, and we understand what it’s like to be the manager leading those calls. That depth and breadth of Arizona-based experience is what sets us apart from most consultants.

DIGITAL SERVICES

Our firm can handle every facet of a digital campaign, from conception, design, targeting, and purchasing. Our team is able to provide a full range of services for our clients including all varieties of video, animation, and display advertising. In addition we are experienced in purchasing all forms of digital advertising, including social media, and digital ad networks. We also provide website design and hosting services. But most importantly, our team creates content that cuts through the noise and deliver messaging that drives action.

 

MAINTAIN AN ONGOING, CONSTRUCTIVE AND POSITIVE RELATIONSHIP WITH CLIENTS THROUGHOUT THE DIGITAL PROGRAM?

Constant communication is essential to a positive relationship between the vendor and client. From the onset of a campaign we work with the campaign to determine reporting protocols, approval processes, and clearly defined expectations.

METRICS WE USE TO MEASURE YOUR SUCCESS

Part of a successful digital campaign is clearly identifying objectives and how best to accomplish goals. For an acquisition campaign, we obviously measure success in number of contacts, whereas a persuasion campaign’s success might be measured in conversions or completed views. The important part of metrics is understanding campaign goals and which metrics will help achieve success.

Capacity

Our team is currently made up of three senior level staffers and four digital strategists. We will be making more hires leading up to the 2020 cycle so capacity won’t be an issue.

We’re particularly proud of our firm’s ability to maintain a balanced client load so capacity is never an issue. Each client is assigned a senior member of our team who oversees every facet of their assigned campaigns.

Our team members have strong writing skills, and are trained on all programs we operate, including database and fundraising programs like NGP and ActBlue, and design programs such as Adobe.

DIVERSITY

Diversity is absolutely one of the strengths of our firm. More than half of our current staff are either people of color or women, and that trend holds going through all of our previous hires.

We’re comfortable working with all progressive candidates.

OUR CLIENTS:

Congressman Ruben Gallego Congressman Greg Stanton Phoenix Mayor Kate Gallego Tucson City Councilmember Regina Romero Tempe Mayor Mark Mitchell El Mirage Mayor Alexis Hermosillo Scottsdale City Councilmember Solange Whitehead Phoenix City Council Member Vania Guevara

Sun.Digital

Strength.png
services.png
 
ClientRelationship.png
 
Measure.png
 
Diversity.png

OUR STRENGTH

Our greatest strength is how we incorporate grassroots and social justice movement ideals to digital organizing, social media, and web design, through writing, imagery, and end-user web interface. We also use laser-focused targeting to ensure the most effective messaging is reaching the right audience.

 

DIGITAL SERVICES

We are a digital media firm focused on web development, graphic design for web and print, digital organizing, video & audio content with targeted messaging. We use online tools to create urgency that pushes offline action. Whether that's voting, volunteering, going to an event or protest, or any number of other actions, we use the internet to advocate for progressive change among our people. Our online content is integrated as much as possible with any of a number of CRM’s to track success and modify content, but as tools evolve, we also hope to learn how to most effectively use state of the art tools to reflect audience response and interactions. The work we have done in the past has been web design and development, print asset creation, SEO and organic social media campaigns, messaging, photography, videography, and online video & audio ad campaigns.

MAINTAIN AN ONGOING, CONSTRUCTIVE AND POSITIVE RELATIONSHIP WITH CLIENTS THROUGHOUT THE DIGITAL PROGRAM?

At the beginning of a client relationship, we ask focused questions to understand the objectives and inspiration of the client. From there, we work in collaboration to establish end of program goals and develop an action plan to accomplish it. We take the client’s creative inspiration and incorporate it into content, creative, and web design. We also examine previous voter information and demographics and apply our expertise and proven successes to eliminate non-effective strategies. From there, we develop a roadmap to success with a timeline of completion and check in weekly or biweekly as client is available and as progress develops. We make sure to check in often to understand what is working and what isn't in order to change course. We encourage an open-door policy for feedback so best ideas to come forward.

METRICS WE USE TO MEASURE YOUR SUCCESS

Throughout ad campaigns, we monitor conversions from ad campaigns to website visits and email opt-ins, depending on the goals of the client. For websites, we measure volunteer sign ups, event attendance, prospect identification, and donations as an indicator of success.

At our busiest, we have been a team of 4 core team members and up to 10 contractors and consultants. For 1 project, our typical team size is from 2 to 4 members, depending on the lift. Each teammate has a defined role and specific objective per project. As company owners, Dom and I are well versed in overall digital media and digital organizing, with each of us excelling in separate pieces of the work.

DIVERSITY

Diversity is a strength. We are hiring directly from the New American Majority and it is impossible to speak to the next generation of voters without a multi-faceted, diverse team with a variety of life's experiences.

OUR CLIENTS:

Arizona Advocacy Network, Chispa AZ, Puente AZ, Carlos for Phoenix, Garcia for Governor, Council of American Islamic Relations-Arizona, Patterson for Phoenix, AZ Schools Now, Invest in Ed, Progress Now Arizona, Raquel Terán for Arizona House of Representatives, La Machine Consulting, Arizona Wins, One Arizona, Reginald Bolding for House of Representatives, Outlaw Dirty Money, Vox Populi Arizona, Central Arizonans for a Sustainable Economy, Arizona Center for Empowerment, Living United for Change in Arizona, Bazta Arpaio, People United for Justice, Ybarra Maldonado Law Group, Salvatierra Law Group, Diego Rodriguez for House of Representatives, Torres Multicultural Communications, Terry Goddard for Secretary of State, Russel Pearce Recall, Adios Arpaio