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Message Crafting: Digital Strategies for Broader Reach (Webinar)


Monica Nowakowski, Digital Communications Consultant and Campaigns Associate for Iconico


One of the reasons your content or message might not be reaching who you want to reach is that it’s not crafted around what they want to hear. Here are some of the things you should walk away with from this webinar:

  • How to outline personas

  • Tools and tips for social listening

  • How to identify keywords

  • Tips for targeting

  • How to rephrase message for more impact

  • Tools and tips for A/B testing across all communications platforms


You’ll receive the link to the webinar via email 24 hours before the training date.

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