THIS TRAINING IS PART 1 OF A 2-PART SERIES
This session will cover mostly theory or creating engaging content and have different exercises for differing levels of experience with design concepts and tools. The second part is a workshop where you can gain hands-on experience on creating graphic content and get direct feedback from design and communications experts that will be on-hand. You can attend either one or both sessions, but you must register for each separately. TO REGISTER FOR THE WORKSHOP, CLICK HERE.
Carla Chavarria, Founder & Graphic Designer, Ocho Agency
Monica Nowakowski, Digital Communications Specialist, Iconico Campaigns
More and more, digital communications is becoming a key factor in the success of organizing and campaigning. Our ability to create content that informs, engages, and mobilizes our current and potential supporters can be the difference between winning or losing.
In this training we will cover:
Creating a brand and storytelling
What is engaging content?
Some do’s and don’ts for creating engaging content
How to understand who you’re talking to and how to craft your messages for them
What simple or user-friendly tools there are for quick and in-the-moment content creation
This training is part of Instituto’s Training Series, and everyone, regardless of experience level is welcome! We will have some hands-on training for differing levels of experience, so everyone should gain something.
This is a free training, but to participate, you must register below: